Title: Making the Case - Building Bridges between Water and Media
Event type: Seminar
Date: 2010-09-09
Time: 09:00 - 12:30
Convenor: UN-Water Decade Programme on Advocacy and Communication (UNW-DPAC), Stockholm International Water Institute (SIWI) and Water Supply and Sanitation Collaborative Council (WSSCC)
Room: T3

Event Description
Climate change gets coverage. HIV/AIDS issues are reported in depth. Oils spills make front-page news. Yet, where are the water and sanitation stories, pictures, issues and people in the print, online, broadcast and social media? Most water, sanitation and development professionals, and probably some journalists, producers and managing editors, would answer, "Less present than they should be."

This session will find out where the bottlenecks are in the communications from water and sanitation professionals to journalists, vice versa, and what can be done about them. It will look closely at the challenges in reporting on water and discuss how the water community can break down complicated topics to better frame the issues as well as to "get inside the mind of the journalist" and understand today’s media working environment. In turn, participating journalists will offer insight on how stakeholder organisations can serve as a content provider to media.

The second half of the seminar features the 2010 WASH Media Awards ceremony, where seven journalists from different parts of the world will be honoured for their work to highlight sanitation, hygiene and related issues through the media. The competition is co-sponsored by SIWI and WSSCC and recogniszes and supports the crucial role of the media in raising awareness of the importance of water, sanitation and hygiene services.


Chair: Jon Sawyer, Pulitzer Center for Crisis Reporting
Co-chair: Britt-Louise Andersson, SIWI


Welcome and brief overview. Josefina Maestu, Director, UNW-DPAC


How to build bridges: Media perspective. Rose George, freelance journalist


How to build bridges: Stakeholder perspective. Peter Gleick, Pacific Institute for Studies in Development  


Panel Discussion
Moderator: Jon Sawyer, Pulitzer Center for Crisis Reporting

  • Clarissa Brocklehurst, UNICEF (tbc)
  • Rina Saeed Kahn, journalist, Dawn Sunday Magazine, Pakistan
  • Steve Sapienza, journalist and filmmaker, USA
  • Cecilia Martinsen, SIWI
  • Jack Sim, World Toilet Organization

Coffee Break


Summary of the Morningäs Proceedings. Jon Sawyer, Pulitzer Center for Crisis Reporting


WASH Media Awards Ceremony

  • Introduction, Rose George, freelance journalist
  • Short Film
  • Musical interlude
  • Award presentations
  • Tribute to the journalists by Jon Lane, WSSCC Executive Director
  • Musical finale

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