Press Briefings Schedule
Press briefings will take place in the press room at World Water Week. They will be filmed professionally and available at www.siwi.org/mediahub, from where you can share it in your networks.
Registrations for press briefings will be confirmed on a “first come – first served” basis. This year the cost for press briefings will be SEK 5500 (approx. EUR 580) excl. VAT.
Contact us at: firstname.lastname@example.org
Press Briefing: MadiDrop PBC
MadiDrop PBC announces fundamental shift in addressing safe drinking water and safe storage
At MadiDrop PBC, we’re changing the way that people think about safe water. It shouldn’t matter how water is accessed or how it is stored. The solution to water contamination should be simple to use, require minimal instructions, provide effective treatment at low cost, and keep daily and stored water safe from contamination. A big part of the problem is keeping clean water safe. Even if households have access to pre-filtered water or a reliable, clean source, the water often becomes contaminated due to poor hygiene or unsafe storage practices. Representing a fundamental shift in water treatment, MadiDrop PBC is addressing this major unresolved issue in water contamination – how to protect daily drinking water and prevent recontamination with a low cost, easy-to-use solution. The MadiDrop is the solution. It is an all-natural ceramic tablet that makes household drinking water safer to drink by controlling pathogens through the release of silver ions. Silver ions remain in the container, providing residual protection in stored water for extended periods. The MadiDrop also works very well with other technologies, such as biosand and ceramic filters, where recontamination is likely. One MadiDrop in 10 liters of water ensures that a family of five will have safe water on a daily basis for at least six months – no matter where they get their water, how they treat it or how they store it – for just pennies a day.
Press Briefing: The Nature Conservancy
Water Share: Unleashing the potential of water markets to balance the needs of people and nature
On the heels of the release of its new report, “Water Share,” representatives from The Nature Conservancy will highlight the potential for water markets and impact investment to serve as part of the solution to global water scarcity. Water markets, when paired with creative solutions like Water Sharing Investment Partnerships, can help provide a more water-secure future for cities, agriculture, industries and nature. The Conservancy’s research shows that creative financing solutions to water scarcity could potentially generate total annual water sales of USD$13.4 billion per year, equating to market assets of USD$331 billion.